It’s not Nuts, It’s Peanuts!
Production Company: Not To Scale
Client: National Peanut Board USA
Agency: Special Group
Director: Anthony Farquhar Smith
I produced the CG animation, the stop motion shoot in London, the post and finishing, and all the Print assets too.
It’s a fairly unique process because you essentially animate each spot twice, first in CG, modelling the characters and then animating each one to pull out the unique frames that will then be 3D printed as miniscule 38mm models, and painted by hand. 800 figurines total. Be sure to take a look at the BTS.