Production Company: Psyop

Client: Walmart

Director: Marie Hyon


The Walmart Holiday Catalogue has a massive circulation, millions and millions of physical copies are distributed across the US every year. Psyop created the cute canine character “Lil Roy”and for 2025 we had a bunch of new poses to deliver, plus front and inner page spreads.

A person holding a Walmart flyer about the toy shop, with a mailbox in the background.
A snowy winter scene in a small village with colorful market stalls, a clock tower, a mailbox, and a cartoon dog sitting on a platform labeled 'Walmart' surrounded by wrapped gifts.
Animated puppy with black and white fur, wearing a blue bandana, standing on snow, holding tangled string of Christmas lights in its mouth.
Animated black and white dog with long ears, blue bandana, sitting on snow with string of colorful Christmas lights
Walmart Lil Roy for holiday catalog.
Walmart Lil Roy for holiday catalog.
Walmart Lil Roy for holiday catalog.
Walmart Lil Roy for holiday catalog.